our story

The August People: the long live childhood brand.

I'm Sarah, a mom of three. I started this brand because I wanted clothes that let kids look and feel like kids. Think playful prints, nostalgic colors, and comfy pieces that are just-the-right-amount-of-baggy.

Try to name a childhood memory that doesn't feel like summer. It's hard, right?

For me, childhood felt like August. Catching fireflies. Long days. Running through the sprinkler. Going barefoot. Eating popsicles. That feeling that summer would never end.

The August People was born from those childhood summers we never forget.

As I've gotten older, I've noticed how fast we rush to grow up. Childhood is short, and we never get it back. Along the way, it's easy to lose the creative, imaginative parts of ourselves. This brand is my way of finding that feeling again.

At its heart, The August People is about holding onto childhood a little longer, for our kids and maybe for us too.

Long live childhood.