about us

The August People is a retro-modern kidswear brand inspired by the freedom of childhood.

I’m Sarah,  a mom of three who wanted to create and source clothes that let kids actually look and feel like kids. Playful prints, nostalgic colors, comfortable pieces, and styles made for climbing trees, chasing fireflies, collecting bandaids, and making childhood memories. 

The name comes from the feeling of August: the peak of childhood summers. Long days, messy imaginations, freedom, adventure, and memories that somehow stay with you forever.

As I’ve gotten older, I’ve realized how quickly we rush to “grow up,” when childhood is such a short and fleeting time we never truly get back. Somewhere along the way, it becomes easy to lose touch with the imaginative, creative parts of ourselves while trying to become who we think we’re "supposed" to be. Starting The August People has been my way of reconnecting with that feeling again.

At its core, this brand is about holding onto childhood just a little longer: for our kids and maybe for ourselves too.